PRIVACY POLICY

Table of Contents

• Preamble

• Controller

• Overview of Processing Activities

• Relevant Legal Bases

• Security Measures

• International Data Transfers

• General Information on Data Storage and Deletion

• Rights of Data Subjects

• Business Services

• Business Processes and Procedures

• Provision of the Online Offer and Web Hosting

• Use of Cookies Blogs and Publication

• Media Contact and Inquiry Management

• Presences in Social Networks (Social Media)

• Plug-ins and Embedded Functions and Content Definitions

 

Controller:

Kathrin Wilfong

Pegnitzstrasse 3

80638 Munich

E-mail Address: illustrationary.art@email.de

Imprint: www.illustrationary.art/impressum

 

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects/ persons.

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Types of data processed

Inventory data; Payment data; Contact data; Content data; Contract data; Usage data; Meta, communication, and process data; Protocol data.

 

Categories of data subjects

Service recipients and clients; Interested parties; Communication partners; Users; Business and contractual partners.

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Purposes of processing

Provision of contractual services and fulfillment of contractual obligations; Communication. Security measures; Office and organizational procedures; Organizational and administrative procedures; Feedback; Marketing; Profiles with user-related information; Provision of our online offering and user-friendliness; Information technology infrastructure; Public relations; Business processes and operational procedures.

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Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

 

Consent (Art. 6 (1) (a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.

 

Performance of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.

 

Legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.

 

Legitimate interests (Article 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject which require protection of personal data do not override them.

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National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states may apply.

 

Note on the applicability of the GDPR and the Swiss Data Protection Act: This privacy notice provides information in accordance with both the Swiss Data Protection Act (DPA) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to their broader geographical scope and clarity, the terms used in the GDPR are used instead of the terms "processing" of "personal data," "overriding interest," and "particularly sensitive personal data" used in the Swiss Data Protection Act (DPA). However, the legal meaning of the terms will continue to be determined by the Swiss Data Protection Act within the scope of the Swiss Data Protection Act (DPA).

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Security measures

We take appropriate security measures in accordance with the legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and requirements of the data subject. Depending on the nature of the processing, as well as the varying likelihood of occurrence and the extent of the threat to the rights and freedoms of natural persons, we have implemented appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.​​
 

These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

 

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

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International Data Transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if the processing takes place as part of the use of third-party services or the disclosure or transmission of data to other persons, entities, or companies, this will only be done in accordance with legal requirements. If the data protection level in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the data protection level is otherwise ensured, in particular through standard contractual clauses (Art. 46 (2) (c) GDPR), express consent, or in the case of contractually or legally required transfer (Art. 49 (1) GDPR). We will also inform you of the basis for third-country transfers by the individual providers from the third country, with the adequacy decisions taking precedence. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de. Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain US companies as secure within the framework of the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in our privacy policy which service providers we use are certified under the Data Privacy Framework.

 

General information on data storage and deletion We delete personal data that we process in accordance with legal provisions as soon as the underlying consent is revoked or no further legal basis for processing exists. This applies to cases where the original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data. In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons, must be archived accordingly. Our privacy policy contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

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If multiple details regarding the retention period or deletion are provided, for retention periods of a date, the longest period always applies. If a period does not explicitly begin on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships within the framework of which data is stored, the event triggering the period is the date on which the termination or other termination of the legal relationship takes effect. We process data that is no longer retained for its originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its retention.​​

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Further information on processing procedures, processes, and services:

Retention and deletion of data: The following general retention periods apply to retention and archiving under German law:

• 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with (3) AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with (4) HGB).

• 8 years - Accounting documents, such as invoices and cost receipts (Section 147 (1) Nos. 4 and 4a in conjunction with (3) Sentence 1 AO and Section 257 (1) No. 4 in conjunction with (4) HGB).

• 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters, and other documents relevant for tax purposes, e.g., timesheets, operating statements, calculation documents, price labels, and also payroll documents, provided they are not already accounting documents and cash register slips (Section 147 (1) Nos. 2, 3, and 5 in conjunction with Section 3 of the German Fiscal Code (AO), Section 257 (1) Nos. 2 and 3 in conjunction with Section 4 of the German Commercial Code (HGB).

• 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (Sections 195 and 199 of the German Civil Code).

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Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

• Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Article 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.

• Right to withdraw consent: You have the right to withdraw consent given at any time.

• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as further information and a copy of the data in accordance with the statutory requirements.

• Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be rectified.

• Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to request that data concerning you be erased immediately or, alternatively, to request that processing of the data be restricted in accordance with the statutory provisions.

• Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common, and machine-readable format, in accordance with the statutory provisions, or to request that it be transmitted to another controller.

• Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you believe that the processing of personal data concerning you violates the provisions of the GDPR. - PLEASE NOTE: The owner of this website is neither obligated nor willing to participate in a dispute resolution procedure before a consumer arbitration board.

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Business Services

We process data from our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparative identifiable legal relationships and related measures, and with regard to communication with contractual partners (or pre-contractually), for example, to respond to inquiries.

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We use this data to fulfill our contractual obligations. This includes, in particular, the obligation to provide the agreed services, any update obligations, and remedy in the event of warranty and other service disruptions. Furthermore, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations, as well as for corporate organization. Furthermore, we process the data based on our legitimate interests in both proper and efficient business management and security measures to protect our contractual partners and our business operations from misuse and endangerment of their data, secrets, information, and rights (e.g., the involvement of telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only disclose contractual partners' data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, such as for marketing purposes, within the framework of this privacy policy.

 

We will inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks, etc.), or personally.

 

We delete the data after the expiration of statutory warranty and similar obligations, i.e., generally after four years, unless the data is stored in a customer account, e.g., for as long as it must be retained for legal archiving reasons (e.g., for tax purposes, usually ten years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

 

Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); Contact details (e.g., postal and email addresses or telephone numbers). Contractual data (e.g., subject matter of the contract, term, customer category).

 

Data subjects: Service recipients and clients; interested parties; business and contractual partners.

 

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures; business processes and business management procedures.

 

Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

 

Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

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Further information on processing procedures, methods, and services:

• Crafts services: We process the data of our customers and clients (hereinafter collectively referred to as "customers") to enable them to select, purchase, or commission the selected services or works and related activities, as well as to pay for and deliver, execute, or provide them.

• The required information is marked as such within the scope of the order, purchase order, or similar contract conclusion and includes the information required for delivery and invoicing, as well as contact information for any follow-up consultations. Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

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Business processes and procedures

Personal data of service recipients and clients – including customers, clients, or in special cases, clients, patients, business partners, and other third parties – is processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting, and project management.

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The collected data is used to fulfill contractual obligations and to structure operational processes efficiently. This includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies, and the safeguarding of internal accounting and financial processes. In addition, the data protect the rights of the controller and promote administrative tasks and the organization of the company.

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Personal data may be transferred to third parties if this is necessary to fulfill the stated purposes or legal obligations.

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Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship details); contract data (e.g., contract subject matter, term, customer category); usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content). Meta, communication, and process data (e.g., IP addresses, time information, identification numbers).

 

Data subjects: Service recipients and clients; interested parties; communication partners. Business and contractual partners.

 

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and operational procedures.

 

Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

 

Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

 

Further information on processing procedures, methods, and services: Economic analyses and market research: To fulfill business purposes and to identify market trends and the wishes of contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analyzed. The group of data subjects may include contractual partners, interested parties, customers, visitors, and users of the controller's online offering. The analyses are carried out for the purposes of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). Profiles of registered users, where available, along with their information on the services used, are taken into account. The analyses are used exclusively by the controller and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e., anonymized values. Furthermore, user privacy is taken into account; the data is processed pseudonymously for analysis purposes wherever possible and, where feasible, anonymized (e.g., as aggregated data). Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

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Provision of the online service and web hosting

We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

 

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, people involved); log data (e.g., log files relating to logins or data retrieval or access times). Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation).

 

Data subjects: Users (e.g., website visitors, users of online services).

 

Purposes of processing: Provision of our online offering and user-friendliness; IT infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.

 

Retention and deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section.

 

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

 

Further information on processing procedures, methods, and services:

• Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also called a "web host") or otherwise obtain; legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

• Collection of access data and log files: Access to our online services is logged in the form of so-called "server log files." Server log files Log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability; legal basis: legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.

• Email sending and hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding the email sending (e.g., the providers involved), and the content of the respective emails are processed. The aforementioned data may also be processed for the purposes of detecting spam. Please note that emails are generally not sent encrypted over the Internet. Emails are generally encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume any responsibility for the transmission path of emails between the sender and the recipient on our server; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).

• Wix: Hosting and software for the creation, provision, and operation of websites, blogs, and other online offerings; Service provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://de.wix.com/; Privacy Policy: https://de.wix.com/about/privacy; Data processing agreement: https://www.wix.com/about/privacy-dpa-users. Basis for third-country transfers: Adequacy Decision (Israel).
   

Use of cookies

The term "cookies" refers to functions that store and retrieve information on users' end devices. Cookies can also be used for various purposes, such as improving the functionality, security, and convenience of online offerings, as well as creating analytics of visitor flows. We use cookies in accordance with legal regulations. To do so, we obtain user consent in advance if necessary. If consent is not required, we rely on our legitimate interests. This applies when storing and retrieving information is essential to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope of consent and which cookies are used.

 

Notes on the legal basis for data protection: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

 

Storage period: With regard to storage period, a distinction is made between the following types of cookies:

 

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g., browser or mobile application).

 

Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected using cookies can be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g., when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

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General information on revocation and objection (opt-out):

Users can revoke the consent they have given at any time and also object to processing in accordance with legal requirements, including through your browser's privacy settings.

• Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved). 

• Data subjects: Users (e.g., website visitors, users of online services).

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
   

Further information on processing processes, procedures, and services:

• Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers specified within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, in particular with regard to the use of cookies and similar technologies that are used to store, read, and process information on users' end devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are saved to avoid repeated queries and to be able to provide evidence of consent in accordance with legal requirements. The data is stored on the server and/or in a cookie (so-called opt-in cookie) or using similar technologies in order to be able to assign the consent to a specific user or their device. If no specific information is available on the providers of consent management services, the following general information applies: Consent is stored for a period of up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).

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Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "Publication Media"). Readers' data is processed for the purposes of the Publication Media only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. Furthermore, we refer to the information on the processing of visitors to our Publication Media within the framework of this Privacy Policy.

 

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time information, identification numbers, people involved).

 

Data subjects: Users (e.g., website visitors, users of online services).

 

Purposes of processing: Feedback (e.g., collecting feedback via online forms); provision of our online offering and user-friendliness; security measures; organizational and administrative procedures.

 

Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

 

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

 

Further information on processing procedures, methods, and services: Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves illegal content in comments or posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be held liable for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right to process user information for spam detection based on our legitimate interests.

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On the same legal basis, we reserve the right to store IP addresses in the case of surveys, to store the user's data for the duration of their use and to use cookies to avoid multiple voting. The personal information provided in the context of comments and posts, any contact and website information, as well as the content information, will be permanently stored by us until the user objects; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).

 

Contact and inquiry management

When contacting us (e.g., by mail, contact form, email, telephone, or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

 

Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); Usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time information, identification numbers, persons involved).

 

Data subjects: Communication partners.

 

Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.

 

Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion."

 

Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

 

Further information on processing procedures, methods, and services:

Contact form: When you contact us via our contact form, by email, or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact information, and, if necessary, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; legal bases: contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR). Presences on social networks (social media) We maintain online presences within social networks and, in this context, process user data to communicate with users active there or to offer information about us. We would like to point out that user data may be processed outside the European Union. This can pose risks for users, for example, because it could make it more difficult to enforce user rights.

 

Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These profiles may in turn be used to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are generally stored on users' computers, in which the user behavior and interests are stored.

 

Furthermore, user profiles can also store data independent of the devices used by users (especially if they are members of the respective platforms and logged in there). For a detailed description of the respective processing methods and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

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• Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or visual messages and posts as well as related information, such as authorship or time of creation); Usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).

• Data subjects: Users (e.g., website visitors, users of online services). Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form). Public relations.

• Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
  
  Further information on processing procedures, methods, and services:

• Instagram: Social network, enables sharing photos and videos, commenting on and favorite posts, sending messages, and subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).

• LinkedIn: Social Network - We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) visitor data used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. We also collect details about the devices used, such as IP addresses, operating systems, browser types, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information regarding the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to LinkedIn). Users' rights (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
   

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

 

Integration always requires that the third-party providers of this content process the users' IP address, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online offering, but may also be linked to such information from other sources.

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Notes on legal bases:

If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

 

Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).

 

Data subjects: Users (e.g., website visitors, users of online services).

 

Purposes of processing: Provision of our online offering and user-friendliness; Marketing. Profiles with user-related information (creation of user profiles).

 

Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Cookies may be stored for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

 

Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

 

Further information on processing methods, procedures, and services:

• Instagram plugins and content: Instagram plugins and content - This may include, for example, content such as images, videos, or text, and buttons that allow users to share content from this online service within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during transmission (but not the further processing) of "event data" that Facebook collects or receives during transmission using Instagram functions (e.g., content embedding functions) that are executed on our online offering for the following purposes: a) Displaying content and advertising information that corresponds to the presumed interests of users; b) Delivering commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates the security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint controllership, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). Users' rights (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Paragraph 1, Sentence 1, Letter f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.

• Linkedin Plugins and Content: LinkedIn Plugins and Content - This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Article 6, Paragraph 1, Sentence 1, Letter f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://legal.linkedin.com/dpa; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

Definitions of terms

In this section, you will find an overview of the terms used in this privacy policy. To the extent that terms are defined by law, their legal definitions apply. The following explanations, however, are primarily intended to facilitate understanding.

• Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unambiguous assignment and communication.

• Content data: Content data includes information generated during the creation, processing, and publication of all types of content. This category of data can include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.

• Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.

• Meta, communication, and procedural data: Meta, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include information about the file size, creation date, author of a document, and modification histories. Communication data records the exchange of information between users across various channels, such as email traffic, call logs, social media messages, and chat histories, including the individuals involved, timestamps, and transmission methods. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.

• Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a broad range of information, including how users use applications, which features they prefer, how long they stay on certain pages, and the paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.

• Personal data: "Personal data" is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

• Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting in the use of these personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a a website or location). Cookies and web beacons are often used for profiling purposes.

• Log data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security, or compile performance reports.

• Controller: The "controller" is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of processing personal data.

• Processing: "Processing" is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually every type of data handling, be it collection, analysis, storage, transmission, or deletion.

• Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms and conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include contract start and end dates, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options, and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.

• Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees. 
   

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